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SCALE UP SALON
Social Media | PERFORMANCE | DESIGN & COPY
A premium makeover and viral hair tips transformed this salon’s Instagram into a sensation—12M views, 50K followers, and soaring bookings!
A Chennai-based salon brand approached us with a mission: to boost sales, enhance their brand’s premium appeal, and grow their loyal customer base. Despite their excellent services, they struggled to stand out in a competitive market.
social media branding
We gave their online presence a luxurious makeover. From aesthetically designed Instagram grids to engaging posts, we spotlighted their expertise in hair and beauty transformations, positioning them as the ultimate destination for a premium salon experience.
Website Journey Revamp
We developed a visually captivating website that beautifully reflected their artistry. The website served as a portfolio for their work, while SEO optimization helped improve their organic reach, driving steady traffic and inquiries.
CAMPAIGNS & SOCIAL PROOF
We fine-tuned our strategy with cost cap campaigns to maintain efficient spending while leveraging post IDs to amass social proof, amplifying trust and credibility.
INFLUENCER & BRAND SHOOTS
HEERAMANDI CONCEPT SHOOT
We organized influencer shoots with the theme “Heeramandi,” blending timeless elegance with creative storytelling. The campaign struck a chord with audiences, increasing engagement and reinforcing the brand’s position as a premium wedding photography service.
RESULTS
Through a mix of premium branding and education-first content, the salon experienced:
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12M+ views on viral content
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50K new followers
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A significant increase in salon appointments
LET'S NOT WASTE THE MONEY WE'RE SPENDING
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Chennai, Tamil Nadu
Strategic Campaigns with Viral Success
After several trials, we discovered the perfect strategy for their audience: creating educating reels on hair care. Shifting their social media approach to focus on shareable, informative content proved transformative.
A game-changing video on “How to Oil Your Hair the Right Way” resonated deeply with their audience. The video went viral, achieving 12M views (and counting), driving 50K new followers, and leading to a surge in salon appointments.
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